Business Model: SeniorCoverLab (Switzerland)

1. Core Concept Digital consultancy platform helping seniors choose suitable insurance plans with clear guidance and personal support.

2. Target Audience People aged 60+ in Switzerland seeking simplified access to health, life, and care insurance solutions.

3. Value Proposition

• Easy-to-understand plan comparisons

• Personalized policy suggestions

• Support via chat or phone from certified advisors

• Clear explanations without jargon

4. Service Structure

• Free initial consultation

• Paid premium guidance session

• Subscription for yearly coverage reviews

• Access to partner offers from trusted providers

5. Revenue Channels

• Service fees for tailored plan selection

• Subscription renewals for ongoing support

• Partnerships with licensed insurance companies

6. Marketing Approach

• Educational articles about coverage options

• Local workshops and webinars for seniors

• Collaboration with retirement communities and clinics

• Word-of-mouth and referral incentives

7. Technology Base

• AI-based recommendation engine for plan matching

• Secure user dashboard with document storage

• Simple interface optimized for accessibility

8. Growth Strategy

• Expand services across Swiss regions

• Add multilingual support (German, French, Italian)

• Introduce mobile app for easy access

9. Social Mission Empower older adults with clarity and confidence when choosing insurance coverage that suits their real needs.